I find this just very interesting.
In December last year, a song was available for download for free from a previously unknown band Foxboro Hottubs from their MySpace site.
After listening to it, people started to speculate that it is actually the mega band Green Day in disguise due to the voice of the lead singer. Read about it here.
And then finally, they admitted it (link). I mean to think a very successful band actually decide to create a new band, play the music they like, and then release it (via download) using a non traditional source of distribution is like so… whoa.
I am so going to buy their music from their website.